When leaders are willing to talk through their own decision-making process, making visible that values are an important consideration, this sends a powerful signal to employees

Dr Mary Gentile



Giving Voice to Values™ (GVV) is an innovative approach to values-driven leadership development in business education and the workplace, pioneered by Dr. Mary C. Gentile.

Overview of Giving Voice to Values ™

This one-day workshop, with flexible delivery options, offers an action-oriented approach to Giving Voice to Values™ (or GVV). GVV is an exciting new way to values-driven leadership development in the workplace, business education, and in life. GVV is not about persuading people to be more ethical, but instead it starts from the premise that most of us already want to act on our values, and we also want to feel that we have a reasonable chance of doing so effectively, without fear of reprisal. This workshop is about raising those odds.

Building Confidence and Skills

Through positive, real life examples, pre-scripting, rehearsal and peer coaching, GVV builds the skill, the confidence and likelihood that we will act on our values more often and more successfully. Based on research and practice, with over 1,000 pilots in educational settings and companies on all seven continents, GVV helps answer the questions: “What if I were going to act on my values? What would I say and do? How could I be most effective?”

A Practical One-Day Workshop

Everyone will come away from this workshop with an expanded toolkit and practiced, in a variety of methods and techniques for voicing and enacting thier own values and principles. They will develop and practice leadership skills in “peer coaching” with other Learners. Through cases and stories based on recognisable workplace, classroom and life values conflicts, leaders will apply the GVV techniques and “re-frames”, expanding their repertoire for possible action as well as identifying and rehearsing responses that are likely to be most effective.


Through this practice, leaders will gain greater confidence and competence in voicing and enacting their values effectively.

Mary C. Gentile, PhD, is Creator/Director of Giving Voice to Values, Professor of Practice at the University of Virginia Darden School of Business, Senior Advisor at the Aspen Institute Business & Society Program, and consultant on management education and leadership development. 
GVV has been featured in publications such as, Financial Times, Harvard Business Review, Stanford Social Innovation Review, McKinsey Quarterly Review, and piloted in over 995 business schools and organisations globally

A survey by the Ethics Resource Center found that 43% of respondents believed their supervisors lacked ethical integrity.

Businesses that fail to address unethical practices and behaviour risk the most serious commercial consequence, damage to the reputation of their brand. Clawing your way back up the reputation ladder after your brand has been dragged through the mud is a lengthy, arduous journey that many businesses never fully recover from.

The Governance Institute of Australia’s 2018 Ethics Index suggests that Australians are increasingly concerned about unethical behaviour. This coupled with this the rise and rise of social media, where disgruntled consumers and employees can share their complaints with a vast audience is placing Australian businesses under an unprecedented level of pressure to lift their ethical standards.

Giving Voice to Values™, backed by rigorous research, is a program that empowers the entire workplace to play a critical role in constructively voicing and, in turn, raising its ethical standards.

Who is the Workshop for?

  • Managers/supervisors/leaders who want to practice voicing their values and (importantly) listening with curiosity to their employees voice their values in a constructive way.
  • Adapted to form part of Diversity Programs to empower the entire workforce by helping them find their voice.
  • Adapted to form part of an Induction Program.
  • Included in Bullying, Harassment and Discrimination workshops to give people practice in how to call-out poor behaviours.
  • Business/Executive Education providers wishing to update their curriculum.

Distinctive Features of Giving Voice to Values™

  • A focus on positive examples of times when colleages have found ways to voice, and thereby implement, their values in the workplace;
  • An emphasis on the importance of finding an alignment between one’s individual sense of purpose and that of the organisation (an alignment which involves self-assessment and a focus on one’s individual strengths);
  • The opportunity to construct and practice responses to the most frequently heard reasons and rationalisations for not acting on one’s values;
  • The opportunity to build commitment by providing repeated opportunities for participants to practice delivering their responses and to learn to provide peer feedback and coaching to enhance effectiveness.

Objectives for using Giving Voice to Values™

  • To reflect on your previous experiences, successful and unsuccessful, at effectively voicing and acting on your values in the workplace.
  • To discover which conditions and problem definitions empower you, given your own strengths and preferences, to effectively voice your values, and which tend to inhibit that action.
  • To introduce the 3 steps for responding to values conflicts: (1) Analysis and Generation of “Scripts” (2) Peer Coaching (3) Voiced Commitment
  • To practice generating responses to these common arguments so as to build moral competence and confidence as well as a moral default positioning.
  • To learn to unpack and reason through the most common and intractable of the arguments against ethical and responsible management.
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